In my current position, I am responsible for projects related to Standard Chartered Bank, an important client. My main duties involve following up on and executing the design and application of online advertising media. Through innovative design and effective media strategies, I assist the client in enhancing brand visibility and achieving business objectives.
These projects include personal loans, credit card installments, mortgages, exhibitions, and mobile applications. Each project's design requires the development of a clear theme to ensure overall design consistency and appeal.
The following visual images are for reference only and cannot be used for any other commercial purposes.
All design copyrights belong to the client and have already been published in public.
Standard Chartered X HKTVMALL
This is one of my successful projects, where I conceptualized a visual theme that localized and highlighted the unique online shopping characteristics of Hong Kong people, while integrating elements of banking products. I aimed to make the visuals more engaging and less dull.
The final market response was excellent, with click-through rates outperforming competing products. The client also doubled their budget, extending this visual design from digital to physical design, and extending the promotional period from one year to two years.
Standard Chartered X Cathay Pacific Mastercard
Comprehensive design execution for the Cathay Mastercard partnership, focusing on:
Brand Campaigns: Celebrity/Ambassador Key Visual (KV) design.
Motion & Display: In-flight TV commercial assets and digital advertising.
Tactical Promotions: iPhone launch offers and "Earn Miles" integrated campaign banners.
Brand Campaigns: Celebrity/Ambassador Key Visual (KV) design.
Motion & Display: In-flight TV commercial assets and digital advertising.
Tactical Promotions: iPhone launch offers and "Earn Miles" integrated campaign banners.
SCB Wealth Management Centre (The Landmark)
Designed a premium Digital Cafe Menu (UX/UI) for the exclusive SCB Wealth Management Centre .
Led the creative production of a Sustainability & Green Finance Video, translating complex ESG goals into high-end motion storytelling.
Campaigns for Mobile App Lucky Draw, Tax Loans, and Credit Card Instalment
